The Phillips Screw Company® revamps their corporate image
For Immediate Release
April 6, 2017, Burlington, MA – The Phillips Screw Company® has updated their corporate image with the launch of a new logo. The updated logo is a way to help customers, licensees, and consumers better identify The Phillips Screw Company® as the original inventor and licensor of the Phillips cruciform drive system. Phillips has had multiple logos through the years but most did not feature the original innovation which made Phillips the most recognizable name in the fastener industry.
“Our previous logo didn’t truly convey our origins, which we believe is an important part of our heritage as well as part of our ongoing marketing strategy” stated Ken Hurley, CEO of Phillips Screw Company®. “It was time to update our image and ensure that our customers understand our brand positioning. We believe our new logo does just that”, Hurley went on to say. The new logo incorporates a set of right-hand threads into the letter “P” of Phillips. Also, there is a graphic of what most would consider a Phillips cross recess head, although it actually contains a hint of a more recent innovation known as the “Phillips Square-Driv®”. The logo concludes with the simple tag line of “The Original. Since 1935.”
The new logo is being added to websites, packaging, business cards, and letterhead. Phillips expects that a full transition of all of their media and collateral material will take a couple of months.
Phillips Screw Company®, Inc. is the world leader in the design and engineering of proprietary high-performance fasteners. The company was founded in 1933 and patented the Phillips drive system in 1935, They are based in Burlington, Massachusetts. For more information, visit www.phillips-screw.com. The following are registered trademarks of the Phillips Screw Company®:
- PHILLIPS II®
- PHILLIPS PLUS®
- PHILLIPS SQUARE-DRIV®